---
title: Indie agencies redefine scale as AI reshapes media landscape – IMANZ x XPON report
description: New Zealand's indie media agencies are innovating growth strategies as AI transforms the industry, impacting the entire ANZ market. Read more for insights.
---

[AIMA latest news ](https://aima.co.nz/aima-latest-news)

# [Indie agencies redefine scale as AI reshapes media landscape – IMANZ x XPON report](https://aima.co.nz/aima-latest-news/indie-agencies-redefine-scale-as-ai-reshapes-media-landscape-imanz-x-xpon-report)

 Written by [AIMA](https://aima.co.nz/aima-latest-news/author/aima) | Jun 30, 2026 12:39:50 PM

A new report has found that New Zealand independent media agencies are rethinking how they grow, compete and price their services. The findings carry direct implications for the wider ANZ market including holding company networks, procurement teams and the wider agency ecosystem.

Read  the full story here: [https://stoppress.co.nz/news/indie-agencies-redefine-scale-as-ai-reshapes-media-landscape-imanz-report/](https://stoppress.co.nz/news/indie-agencies-redefine-scale-as-ai-reshapes-media-landscape-imanz-report/)

StopPress | March 31, 2026

[View full post](https://aima.co.nz/aima-latest-news/indie-agencies-redefine-scale-as-ai-reshapes-media-landscape-imanz-x-xpon-report)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "AIMA"
  },
  "dateModified" : "2026-06-30T12:39:50.258Z",
  "datePublished" : "2026-06-30T12:39:50Z",
  "headline" : "Indie agencies redefine scale as AI reshapes media landscape – IMANZ x XPON report",
  "image" : {
    "@type" : "ImageObject",
    "height" : 459,
    "url" : "https://47469711.fs1.hubspotusercontent-ap1.net/hubfs/47469711/Indie%20Advantage%20Report.jpg",
    "width" : 721
  },
  "mainEntityOfPage" : "https://aima.co.nz/aima-latest-news/indie-agencies-redefine-scale-as-ai-reshapes-media-landscape-imanz-x-xpon-report",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "AIMA latest news"
  }
}
```