AIMA has announced a new partnership with Nielsen, giving its members greater access to independent audience, consumer and advertising intelligence to help them compete, pitch and plan with confidence.
Through the partnership, AIMA members will be able to draw on insights from Nielsen Consumer & Media Insights (CMI), Ad Intel+ and daily Television Audience Measurement (TAM), providing a broader view of New Zealand consumers and the media and advertising landscape.
Together, these Nielsen solutions can help agencies understand who audiences are and what matters to them, how they consume media, where advertisers are investing, what creative messages brands are taking to market and how New Zealanders are watching television.
AIMA CEO Simon Teagle says: “Independent agencies punch well above their weight, but they haven’t always had the same access to market intelligence as the bigger networks. This partnership helps level the playing field. Our members can draw on trusted, independent data to uncover opportunities, sharpen strategy, strengthen pitches and give their clients greater confidence in the recommendations they make.”
Read the full article here: https://stoppress.co.nz/news/aima-announces-partnership-with-nielsen/