Who we are

Team AIMA
We're proud to connect, support and champion Aotearoa’s independent media agencies.

Simon Teagle

Simon Teagle

Chief Executive Officer

Bringing more than 30 years’ experience across agency leadership, media and advertising, Simon is focused on strengthening opportunities and outcomes for indie agencies and their partners.

Sheryl Dunlop

Sheryl Dunlop

Marketing Manager

With 20+ years’ experience across media, strategy and brand, Sheryl is focused on strengthening visibility, connection and impact across the indie media sector.

AIMA Board
Bringing together founders and senior leaders from independently owned media agencies, who generously share their time, expertise and industry insight.

Alex Radford - Chair

Alex Radford

Chair | Co-Founder & Partner D3

Alex advocates for a stronger, more transparent media industry. His focus is on elevating the role of independent agencies, improving standards, and ensuring New Zealand businesses have access to world-class strategic thinking.

Annabelle Wilkinson - board member - Together_

Annabelle Wilkinson

Secretary | Managing Director - Media, Together

Annabelle is committed to supporting regional growth, backing local ownership, and strengthening the independent voice across Aotearoa. Her focus is on bringing independents closer together as a connected sector, with the confidence and collective strength to grow. 

Niven Boyle - treasurer

Niven Boyle

Treasurer | Managing Director, The Media Dept

Niven advocates for a commercially strong and sustainable independent agency sector. Their focus is on helping independents build resilience, create long-term value, and ensure the association continues to deliver meaningful support.

Duncan Shand - Board Member - YoungShand_

Duncan Shand

Board Member | Founder & CEO, YoungShand

Duncan is dedicated to continuing to grow a confident, innovative independent agency sector. His focus is on strengthening understanding of brand as a driver of long-term business growth that helps Aotearoa's businesses thrive.

David Parker - Sneakers - AIMA Board

David Parker

Board Member | Managing Partner, Sneakers Media

David is focused on supporting the indie community to stay connected, responsive and valued as the sector navigates change, including the growing impact of AI.  He brings a strong belief in the role independents play in shaping what comes next.