Champions for Indie Media

Established in 2023, AIMA is a dynamic, not-for-profit industry association powered by the leaders of New Zealand’s owned and operated media agencies. Our purpose is to get more indie media agencies helping more advertisers. We see a future where every NZ advertiser seeking to connect with customers engages with an independent media agency.

Promote

We educate NZ advertisers on the distinct competitive advantages of the indie model.

Facilitate

We drive collaboration and high-level knowledge sharing within our vibrant member network.

Champion

We support the partners who invest in the growth and success of the independent media sector.

Empowering our members

Business Growth: Actively promoting the unique value of the independent sector to help members win more business. 

Knowledge & Development: Facilitating knowledge sharing, fostering collaboration, and providing bespoke professional development and educational solutions. 

Advocacy & Representation: Representing member interests in high-level discussions with advertisers, industry bodies, and government procurement. 

Operational Support: Certifying business services to deliver cost savings and developing global partnerships with international sister organisations. 

Community Pride: Building a strong brand identity that ensures members are proud to be part of the AIMA community. 

Connecting with marketers

Value Education: Ensuring advertisers fully understand the strategic and commercial benefits of partnering with independent agencies.
Barrier Removal: Actively working to dismantle perceived barriers that prevent advertisers from engaging with the indie sector.
Strategic Matchmaking: Introducing advertisers to the AIMA member agencies best suited to deliver on their specific communication needs.
Relationship Management: Providing resources and services designed to foster and maintain enduring, high-value business partnerships.
Market Navigation: Helping advertisers navigate the local ecosystem through the lens of independent, local expertise.

Supporting our partners

Investment Credibility: Offering a genuine and credible pathway for partners to invest directly in the success of NZ-owned media agencies.
Engagement Strategies: Developing meaningful frameworks to help partners engage with our members and improve their overall ROI.
Insight Facilitation: Actively facilitating the exchange of valuable market opportunities and insights between member agencies and partners.
Narrative Amplification: Collaborating with partners to promote the AIMA narrative and the value of the independent sector directly to the wider market.
Sector Growth: Working alongside partners to ensure a healthy, diverse, and competitive media landscape in Aotearoa.