Will Peart, Managing Director
Will Peart is Bettle–Associates' Managing Director and shareholder, alongside fellow directors George Bettle (founder), and Adam Lurman (Creative Director). Will leads the agency, its strategic direction, key client relationships and heads up the business' strategy team. Over 25 years of brand and agency leadership (NZ, AU, UK) has shaped Will's commercial and strategic priorities for the business and its national and global clients.
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Fonterra - Your Co-op
‘Your Co-op’ is a strategic reorientation of the Fonterra brand for its farmers, and it’s shorthand for the connected set of value propositions that has been defined to help Fonterra to build pride, trust and belonging amongst its owner farmers and the Co-ops global operations. The Co-op and all of its teams and tech and tools all exist to get the most out of every drop of farmers’ milk – and the campaign is all about bringing that to life.
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TaxLab - Solving Tax
Bettle dove head first into TaxLab's business, talking to their leadership, their team, their customers and their channel partners. Building a solid understanding of their business and their people guided us in the delivery of a new vision, values, positioning and new strategic approach to sales, brand and marketing.
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