Sparro drives additional revenue with Funnel
Sparro needed to significantly scale up their data reporting to meet the needs of their growing client base. Seeking an alternative to their existing Google Sheets-based system, they adopted Funnel, a solution that efficiently managed large data volumes without requiring complex coding knowledge. This change enabled Sparro's team to focus more on strategic projects, resulting in innovative data analyses that significantly increased revenue and improved business efficiency. The collaboration with Funnel marked a major step forward in Sparro's data-handling capabilities and overall growth trajectory.
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How Sephora cut costs and enhanced insights
Sephora, a leader in global prestige omni-retail, partnered with Hanalytics and Funnel to revolutionize its data management, achieving a remarkable 75% reduction in data processing costs. This partnership streamlined data processing across 18 European teams, providing enhanced insights and reports while saving significant time in data collection and analysis. The initiative enabled both central and local teams to access consistent data, fostering better decision-making from the ground level to senior leadership. This case study explores the transformative journey of Sephora’s data strategy, showcasing the impact of efficient data integration in a large-scale retail environment.
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Miraval generates 89% increase in bookings
Frustrated by fragmented data and flawed last-click attribution, luxury wellness resort brand, Miraval Resorts and Spas, part of the Hyatt Hotels portfolio, struggled to prove the incremental impact of marketing to P&L-focused stakeholders. By implementing Funnel’s unique triangulation measurement methodology, the team shifted to data-backed media planning. This move secured executive buy-in and optimizations generated an 89% year-on-year increase in incremental bookings.
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