CASE STUDY: Ministry for Primary Industries | Pest Wallabies
Wallabies are an introduced pest in Aotearoa, creating significant environmental and financial impacts. With wallaby numbers sitting around one million, they’re costing us an estimated $84 million each year in environmental damage and lost farm production.If left unchecked, it’s estimated that wallabies could occupy a third of New Zealand by 2065. They might look harmless, but their appetite for native plants and seedlings, their impact on the productivity of farmland, and their ability to spread fast make them a genuine threat.
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Tim Antric | Kaiarataki Managing Director
Tim's been driving behaviour change in Aotearoa for two decades. His PhD is in social marketing, his roots are in community development and public health, and his track record speaks for itself — from establishing HIV/AIDS support organisations to digital leadership to national behaviour change campaigns.
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Katrina Richmond | Upoko Pāpāho Head of Media
Katrina's been navigating media evolution since the 1990s. She's worked in every traditional channel, moved agency-side at Saatchi and Saatchi, and has been instrumental in Hemisphere's growth— watching the agency transform while staying grounded in what actually moves audiences.
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