Bridgette Franklin - Founder
Our advantage lies in the diversity, expertise and experience of our leadership team made up of Bridgette Franklin (Founder), Daniel Currin (Managing Director), Simon Bird (Strategy & Measurement), Kimberly Kastelan (PR & Social), Hamish Scott-Knight (Innovation & Product), James Roberts (Planning & Investment) and Ruth Perry (Finance, Operations & HR), with Louise Bond appointed as Strategic Advisor. As equity partners, the leadership team our clients work with every day are also the owners of the business. That shared stake ensures care and accountability. We are invested in finding the right solutions for people and brands, because when our clients succeed, so do we.
Read more
Turners
Consistent message, limited number of high attention media channels, premium formats and optimising most of the budget toward a sophisticated ‘target’ of people with cars. Over the last four years sales have grown substantially, Turners has posted record profits, and the share price has grown by 82% since Tina launched. The campaign has won numerous awards, the highlight being the 2024 Effie award for sustained success.
Auto Trader
Auto Trader have a great product that few people use. They compete head-to-head with the platform monopoly that is TradeMe. Instead of telling people that listing on Auto Trader would mean more potential buyers seeing their car ad, we showed it. Real listings became live billboards, powered by a New Zealand market first. Dynamic Creative Optimisation (DCO), user headlines were turned into ads across digital billboards, social and display in near real-time.