KBR

KBR is an independent full-service media agency that simplifies the complicated.

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KBR

Grant Hyland
Key Contact

grant@kbr.agency
Key Contact Email

021 953 781
Key Contact Phone

2013
Year Established

Auckland, Christchurch
Physical Location

10
Team Size

About the Company

Grant Hyland founded KBR to prove there is a better way to do media. With more than 20 years' experience, he believes clients deserve clear advice, transparent partnerships and technology that works for them, not the agency. Today he leads KBR with a focus on simplifying the complicated, helping organisations make smarter media decisions across strategy, planning, buying and analytics. Beyond delivering great campaigns, Grant is passionate about raising the standard of the industry through education, innovation and building long-term partnerships that create lasting value for clients and the people they serve.

Grant - Grant Hyland

Further Reading

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Search Efficiency

Background and challenge: A large Australian financial institution was spending $100k/month on paid search, managed internally without an objective performance baseline. They engaged KBR to audit and improve efficiency with a clear mandate: lower acquisition costs. Results: 30% savings, 20%+ lower CPA, improved efficiency, ongoing gains.

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KBR

Strategic Test & Learn

Background and challenge: The client historically ran tactical, standalone campaigns with minimal long-term strategy or cross-campaign learnings. KBR was engaged to create a 12-month plan that aligned activity, improved efficacy, and embedded measurement. Results: increased consistency, enhanced optimisation, clearer reporting, improved efficacy.

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KBR

Optimising Recruitment

Background and challenge: Our client employs thousands across New Zealand and needed to improve recruitment outcomes beyond their website and job boards. We faced three primary constraints: reaching small regional locations, managing small budgets per market, and reporting back to multiple local stakeholders. Results: target small regional areas, budget efficiency, stakeholder management.

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