Ruth Bluck, founder of Saypient, leads a media strategy agency built for a fragmented attention economy, where every dollar must work harder. With 36 years’ experience, a Postgraduate Diploma in Marketing and a Mini MBA in Brand Strategy, Ruth blends business knowledge, research, insight, negotiation and commercial pragmatism. Her edge is integration: understanding how offline and online media work together to build salience, share of voice and measurable growth. Across FMCG, franchise networks, luxury property and retail, Ruth has helped leading brands compete harder, strengthen market position and become trusted New Zealand household names.
“Ruth was instrumental in the growth of our business since its inception. She developed and implemented a media strategy that ensured Laser Plumbing and Electrical is a household name in New Zealand and supported in Australia. Ruth’s work was part of a team effort that built the company into a globally attractive saleable entity, resulting in a sale.” Tania Neshausen, Former Owner/Director Laser Plumbing and Electrical Rosebank, and Laser Group.
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