On the ladder with Kiwibank
Kiwibank and Three join forces to help tackle New Zealand’s biggest challenges as homeowners. In a market defined by high interest rates, flat house prices and low brand loyalty, Kiwibank faced intense competition from better funded offshore banks. Partnering with Sky, the challenge was to improve home lending performance immediately while building consideration by demonstrating practical, human expertise. The result was On the Ladder with Kiwibank, an eight part locally produced series that tackled one of New Zealand’s biggest challenges: achieving first home ownership. Featuring real New Zealanders and authentic personal stories, the series explored diverse pathways to ownership, providing viewers with practical guidance while capturing the emotional realities of the journey. Distributed across Three, ThreeNow and YouTube, the series combined entertainment with education at scale, reflecting Kiwibank’s purpose of making Kiwi better off and Sky’s commitment to impactful local content through meaningful brand collaboration. The impact for the client was immediate and measurable. Home loan leads grew 22% year on year, applications increased 28%, consideration rose 27%, and Kiwibank grew home loan lending 2.1x faster than the market. On the Ladder with Kiwibank was recognised with Gold in Content and Silver in Financial Services and Most Effective at the 2025 Beacon Awards.
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Super Partnerships in the Super Rugby
KFC and Sky elevate years of Super Rugby partnership to kiwi audiences. For the past 2 years, Sky have amplified KFC’s existing Super Rugby partnership to mass audiences and redefined what sponsorships can be, transforming a traditional billboard focused partnership into a fully integrated campaign. Across TV, stadium activations, social media, and talent-led campaigns, we’ve developed high-impact brand moments that reach all audiences. Some of our highlights include the viral Catch the Colonel stadium activation, now a signature at-ground activation that gives fans an opportunity to get involved, and bespoke content with our Sky presenters reporting on consumer activations like The Gravy Train and Zing Air.
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2 Degrees Super Rugby Aupiki Tiktok Final
World’s First TikTok Broadcast of Final Breaks Barriers for Women. 2degrees, Sky and TikTok flipped the script, and the cameras, to broadcast Sky’s Super Rugby Aupiki Final live on the social media platform.Blurb: 2 Degrees and Sky partnered together to bring the Super Rugby Aupiki final shot in vertical format on TikTok as a world first. For this special event, Sky’s production team operated an additional broadcast truck, with bespoke cameras and crew shooting in 9x16, additional production, commentary and presenting team that focused on creating a social first experience designed specifically for this audience. The coverage allowed us to incorporate split screens of content, stadium crowd engagement with roving presenters, and live audience engagement through polling and questions.
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