Latch Digital

We’re an independent agency specialising in Dynamic DOOH Creative. We work across the entire Out-of-Home ecosystem, collaborating with Media Owners, SSPs, Creative & Media Agencies, and Brands.

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Latch Digital

Garth Nicholls
Key Contact

garth@latchdigital.co.nz
Key Contact Email

0212472273
Key Contact Phone

2012
Year Established

Auckland
Physical Location

5
Team Size

About the Company

Founded in 2012, Latch Digital is an independent agency specialising in Dynamic Digital Out-of-Home (DOOH) Creative. We work seamlessly across the entire OOH industry, including media owners, supply-side platforms, creative agencies, media agencies, and brands to bring data-driven, real-time advertising to life.

Over the past twelve years, we’ve delivered hundreds of dynamic campaigns across retail, roadside, small format, and large format screens. Whether it’s integrating live data feeds, automating creative updates, or enhancing audience engagement, we ensure your ads stay relevant, impactful, and efficient.

Our expertise lies in harnessing technology to transform traditional OOH into smart, adaptable, and high-performing campaigns. No matter the location, scale, or complexity, we make dynamic creative simple, effective, and powerful.

Let’s create something dynamic together.

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Further Reading

DULUX-LUMO_Latch

Dulux Colour Matcher / LUMO Labs x MBM

Bringing Real-World Colours to Digital Screens Dulux’s Colour Matcher campaign transforms digital billboards into dynamic windows, seamlessly integrating the surrounding environment with Dulux’s “Colours of New Zealand” paint range. Using cameras installed behind five LUMO billboards, we capture live images of the real-world view every minute.

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FENZ_GO Media

FENZ You're Cooked / GO Media

Using Location Intelligence to Support Safer Decisions. This public safety campaign for Fire and Emergency New Zealand used Dynamic Content Optimisation (DCO) and precise location awareness to address one of NZ’s leading causes of house fires: cooking while intoxicated late at night. Activated during high risk late night/early morning hours, the campaign displayed maps showing late night food options open within an 800 metre radius of each billboard.

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Latch_Stoneleigh_JCD

Stoneleigh ASB Classic Live Scores / JCDecaux, GO Media x Havas

Premium Sponsorship, Played Out in Real Time. As the official wine sponsor of the ASB Classic, Stoneleigh used Dynamic Content Optimisation (DCO) to bring live match moments into the city. Digital out-of-home screens displayed real time match-ups and live score updates as games unfolded, ensuring the brand remained contextually relevant throughout the tournament.

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