Tonic Media | MediBoard

Tonic | MediBoard reaches 8 million patient visits annually across New Zealand's GP clinics and hospitals.

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Gabrielle Cook
Key Contact

gabrielle.cook@tonicmedianetwork.com.au
Key Contact Email

+6141 3740 9425
Key Contact Phone

2012
Year Established

Auckland
Physical Location

50
Team Size

About the Company

We exist to improve health literacy at the point of care, because that's where it changes health outcomes.

We operate a network of 65+ TV screens and 700 MediBoard - an integrated DOOH, print and digital platform - in trusted healthcare environments where patients have 15 minutes of genuine attention. Our audio-enabled, professionally produced content partners with Healthify NZ, Asthma NZ and local healthcare professionals to create culturally relevant, brand-safe messaging. Brands see 61% of viewers take action and 45% message recall. We're not just screens. We're a proven health literacy platform that drives real engagement and behaviour change.

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Further Reading

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Health & Wellbeing Queensland

In a crowded OOH landscape, Tonic media’s environment stood out. With 40% recall of the campaign, the message sparked positive impact – nearly two-thirds found it relevant to their health. This receptivity translated into real-world action for Health & Wellbeing Queensland: over a quarter discussed the ad, and 31% felt prompted to talk to a healthcare professional. Tonic gets your message noticed and drives results in targeted OOH environments.

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Chemist Warehouse

Chemist Warehouse, known for its comprehensive marketing strategy, had yet to explore point-of-care media. They wanted to assess if Tonic’s GP waiting room screens could increase store visits. The campaign led to a 3.96% increase in visits from those exposed to the Tonic Media ads. Additionally, the Conversion Index was 83.12%, meaning over 83% of exposed devices resulted in a store visit.

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Priceline Pharmacy

This Priceline campaign ran on Tonic Television, Tonic Digital Panels and DPX in GP waiting rooms. We partnered with Mobilewalla who specialise in gathering and analysing geospatial mobile data. By strategically advertising in GP clinics in close proximity to Priceline Pharmacies, we saw a +15.7% pts visitation uplift compared to our control group.

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