About the Company
First as a writer / creative director then a behavioural science and sociology-trained planner, I spent over 2 decades in large agencies like Ogilvy, Saatchi, TBWA, Clemenger in London, Chicago, Los Angeles, Melbourne, Singapore, Auckland and other cities.
I’ve shaped brand strategy and landed powerful propositions for airlines, banks and insurance, car brands, health, wellness and pharma brands, packaged goods, universities, tech brands, tourist brands, local government, professional services, non-profits and more.
Now as Wolf Strategy I work with agencies and direct with clients in NZ, Australia and the US to ensure your brand really does connect with what your customers and potential customers deeply want from you.
