Nielsen
Nielsen is Aotearoa’s trusted source for independent audience measurement, consumer insights and media intelligence. Through Consumer & Media Insights (CMI), Ad Intel+ and daily Television Audience Measurement (TAM), we help agencies understand who audiences are, what media they consume, and how brands invest.
Lou-Ann Macnamara
Key Contact
lou-ann.macnamara@nielsen.com
Key Contact Email
021 150 4560
Key Contact Phone
1923
Year Established
Auckland
Physical Location
Team Size
About the Company
Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behaviour across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action. By providing a consistent source of truth, we enable agencies to sharpen media strategy, benchmark the market, and give clients confidence in their investment decisions.
Further Reading
New Nielsen data shows Kiwis’ wellbeing is shaped by fitness, finance and mental health
New Kessler 10 data now available in Nielsen CMI gives brands a deeper view of how New Zealanders are managing health, work, money and wellbeing.
New Nielsen Consumer & Media Insights (CMI) data shows health and wellness remains a powerful part of everyday life for Kiwis, with more than half of New Zealanders saying exercise is an important part of their regular routine, while many continue to balance physical activity with rising concerns around mental health, financial pressure and personal wellbeing.
According to Nielsen CMI, exercise is an important part of the regular routine for 57% of New Zealanders, while nearly half choose to exercise at home. Gym participation also remains a significant part of the wellness landscape, with 23% of Kiwis going to the gym at least twice a week.
Nielsen data shows NZ vehicle advertisers are shifting gears as fuel pressures make EVs and hybrids an increasingly attractive option
Car ad spend rises sharply in March as more auto buyers turn to electric, hybrid and plug-in options.
New Nielsen data shows New Zealand’s passenger vehicle advertising market increased in March, as the country’s fuel crisis put renewed focus on electric, hybrid and plug-in hybrid vehicles.
According to Nielsen Ad Intel, passenger vehicle ad spend increased by 37% in March, compared to February, and was up 53% compared to March 2025, as auto brands capitalised on the market to gain visibility during a period of heightened consumer attention around fuel costs, transport choices and vehicle efficiency.
The uplift also included activity around selected electric and hybrid vehicle lines from brands including...
Nielsen CMI shows New Zealand’s over-65s are a growing, cashed-up and still-working audience brands can’t ignore
New data reveals older Kiwis are financially resilient, loyal to local products, active in travel and employment, and deeply engaged with trusted media.
New Zealand’s over-65 population is becoming one of the country’s most commercially important audiences, with new Nielsen Consumer & Media Insights (CMI) data showing older Kiwis are not only growing in number, but remain financially active, brand-aware, travel-focused and, for many, still part of the workforce.
The latest Nielsen CMI data shows around 890,000 New Zealanders are aged 65 and over, representing roughly 20% of the population aged 15+.