Perion

Perion is the global, full stack, adtech company that powers the buy and sell side of programmatic digital out of home (DOOH) advertising.

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Ash Houghton
Key Contact

ash@perion.com
Key Contact Email

0272457574
Key Contact Phone

2011
Year Established

Auckland, New Zealand
Physical Location

528
Team Size

About the Company

On the buy side, marketers use Perion's Demand Side Platform (DSP) to create measurable campaigns that activate DOOH screens in real-time based on consumer behaviour and audience movement patterns. On the sell side, DOOH media owners use Perion's Supply Side Platform (SSP) & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Perion's Ad Server to power impression-based, directly sold campaigns.

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Further Reading

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nib & Perion Score a Try in Programmatic DOOH

nib leveraged dynamic DOOH to connect with fans at every stage of the game, using Perion’s programmatic capabilities to deliver contextually relevant creative and drive awareness during the 2025 Super Rugby Pacific season.

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2degrees: Sustainable Programmatic DOOH

The primary objective of the 2degrees “Answer the Call” campaign was to demonstrate that programmatic Digital Out-of-Home (DOOH) could be both high-performing and environmentally responsible. As the first New Zealand telco verified by the Science Based Targets Initiative (SBTi), 2degrees aimed to reinforce its leadership in sustainability by executing a carbon-conscious campaign that aligned with its goal of net-zero emissions by 2040.

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New Zealand’s Award-Winning Campaigns with Perion

With remarkable achievements being recognized by esteemed industry awards such as: The Wires Awards, The OMMA Awards, IAB NZ Digital Advertising Awards, and OOHMAA Awards, and more, Perion’s work not only represents technical brilliance but also reshapes the future opportunities for DOOH excellence in New Zealand.

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