Rascal Media

Rascal Media delivers big agency thinking with small agency service. We’re an independent New Zealand media agency built on honesty, transparency and genuine care for our clients’ businesses.

Visit Website Get in touch
Rascal Media

Rachel Leyland
Key Contact

rachel@rascalmedia.co.nz
Key Contact Email

0212920736
Key Contact Phone

2020
Year Established

Auckland
Physical Location

2
Team Size

About the Company

Founded and led by Rachel Leyland, an award-winning, highly respected media strategist with deep senior-level experience across New Zealand’s media and advertising industry, Rascal partners closely with clients to deliver smart communications strategy, media planning and buying across all channels — from TV, radio and outdoor to digital and social. With transparent costs, flexible engagement models and trusted creative partners, Rascal is the experienced, hands-on alternative to big network agencies.

77af14_e0af8ce0a93c4853993f611595a5fd5f~mv2

Further Reading

Rach Leyland Headshot_2025 - Rachel Leyland

Rachel Leyland | Managing Director & Business Lead

Rachel Leyland founded Rascal Media after 18 years in senior roles across New Zealand’s media industry, driven by a desire to do things better — for clients and for her team. Known for her strategic and creative thinking, straight-talking advice and deep care for her clients’ success, Rachel believes great media partnerships are built on trust, transparency and shared ambition. She created Rascal to blend big agency capability with genuinely hands-on service, without the politics or opacity of large networks. The legacy she’s building is an independent agency defined by integrity, long-term relationships and work that makes a meaningful difference.

Read more