Sneakers
Sneakers Media is a full-service media agency dedicated to helping New Zealand businesses connect meaningfully with Kiwi audiences.
Eddy Whatt
Key Contact
eddy.whatt@sneakersmedia.co.nz
Key Contact Email
027 539 5060
Key Contact Phone
2016
Year Established
Auckland
Physical Location
5
Team Size
About the Company
We combine deep digital expertise with experience across every paid media channel to deliver smart, effective campaigns. Our approach is grounded in understanding how consumers engage with media and using that insight to build strategies that drive real outcomes. We believe in honest, long-term partnerships and work closely with clients to ensure their investment works harder and their message reaches the right people at the right time, and in the right moment. Our goal is to make media more effective, accountable, and aligned to business growth.

Further Reading
Elaine Gibbons | Owner & Managing Partner:
Elaine is an award-winning media leader with 25 years experience in NZ and overseas. She is the former general manager Media Ogilvy NZ, chief client officer Mindshare NZ, and head of marketing & partnerships oOh!media (NZ’s largest out-of-home media supplier). As client service lead and media strategist, Elaine delivers audience insights, channel planning and the overall media direction.
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Eddy Whatt | Owner & Managing Partner:
Eddy has 20+ years digital media industry experience here and overseas. Former general manager Facilitate Digital (NZ’s largest ad-serving provider) and head of digital media Ogilvy NZ. As the technical and performance specialist Eddy excels in maximising digital performance that directly drives quantifiable business outcomes.
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David Parker | Owner & Managing Partner
David has over 25 years experience in both full service and independent media agencies in NZ. David has held senior roles in some of the country’s largest media agencies before founding Sneakers Media. As the digital strategy and implementation lead, David ensures the digital consumer journey fits seamlessly into the overall media approach.
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