Spruik®
At Spruik®, we believe strong brands are built on clarity, creativity and human connection.
Kathryn Dunn
Key Contact
kathryn@spruik.com
Key Contact Email
027 444 4124
Key Contact Phone
2000
Year Established
Auckland
Physical Location
6
Team Size
About the Company
For 25 years we’ve helped New Zealand organisations turn who they are, their story, culture, values and ambition, into brands that people trust and choose.
We work with partners across healthcare, professional services, tech, education and purpose-driven sectors, helping them solve complex problems. Our work covers brand strategy, identity systems, campaigns, digital design and ongoing brand support, always designed to help businesses.We’re a small, senior team with a collaborative approach: strategic thinkers, designers and storytellers working alongside you to create a brand that feels true, works hard and stands the test of time.

Further Reading
CASE STUDY: Remefemin
In New Zealand, when the regulations don’t allow the disease state to even be named – it can make the task of promoting a product that little bit harder. This was the case with Remifemin.
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CASE STUDY: Sea-Legs
Sea-Legs is the number one motion sickness treatment in New Zealand. However, Due to the naming convention, it is closely linked to sea travel and not always considered for other modes of transport. Spruik was challenged to come up with new campaign creative to debunk that perception.
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CASE STUDY: Norflex
Positioned in a sleepy category with a largely mis-targeted audience, Norflex wanted to reignite an established medicine and redefine the brand’s indications in the mind of the healthcare professional and consumer.
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