Stitch

Stitch is New Zealand's only independent media agency with in-house CDP and marketing automation expertise.

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Adnan Khan
Key Contact

adnan@stitchtech.co
Key Contact Email

027 513 0110
Key Contact Phone

2019
Year Established

Auckland
Physical Location

-
Team Size

About the Company

Stitch is New Zealand's only independent media agency with in-house CDP and marketing automation expertise. We're certified partners for Tealium, Segment, Braze, and Customer.io implementing the data platforms global networks charge separately for, then activating them through strategic media buying.

We turn fragmented customer data into unified profiles that power lookalike audiences, conversion APIs, and closed-loop attribution. The outcome is media spend that proves ROI with real business metrics, not vanity numbers.

Data infrastructure + media strategy. One partner.

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Further Reading

adnan - Adnan Khan

Adnan Khan - Co-Founder

Former Facebook ANZ Country Manager and one of the first five employees in Asia-Pacific, Adnan opened Facebook's Auckland office and scaled operations from startup to established market leader. After a decade at Meta, Microsoft, and leading marketing transformation for global brands, he co-founded Stitch in 2019 to solve a problem he'd witnessed repeatedly: marketers drowning in fragmented technology while customer experiences remained disconnected. Audacious and contrarian, Adnan challenges the "reach is everything" orthodoxy that dominates traditional media agencies. He believes the future isn't more interruption it's integration. His mission with Stitch: help businesses stitch together their data, advertising, and marketing technology to create unified customer experiences that drive measurable business outcomes, not vanity metrics.

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Turners

Turners Group NZ Limited is the largest seller of cars, trucks and machinery in New Zealand with 22 branches nationwide. The business runs on volume. The media spend needed to track every dollar to revenue. Stitch implemented offline attribution that captured every lead from every source. Phone and email test drive bookings, branch walk-ins, web enquiries, dealer hand-offs. We rebuilt the measurement layer on Segment, Snowflake and Customer.io and gave the team genuine insight into which channels, platforms and creative were driving cars sold, not just clicks.

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Serko AI

The product needed transactional messaging that could survive flight disruption, hotel re-bookings and 24-hour reminders, plus a marketing layer that could segment by trip context, all wired into Braze and BigQuery, in six weeks. Stitch led the Braze implementation alongside Braze's own onboarding team. Production and parallel dev workspaces. Braze Web SDK deployed via GTM. Data Warehouse to Braze via Cloud Data Ingestion.Braze Transactional API for booking confirmation, CFAR and non-CFAR disruption, and 24-hour reminders. Dual sender architecture on notify.serko.ai for transactional and insider.serko.ai for marketing. GUID-based external ID resolution. A flattened active_flights array schema co-designed with Braze to bypass nesting limits on multi-leg trips. Liquid personalisation for complex flight, hotel and cost objects.

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