The Optimisers (PureSEO)

The Optimisers help ambitious companies maximise visibility, citations and revenue from AI search (GEO, AEO). Using proprietary technology to aggregate data across paid, organic and AI platforms, we find the insights that actually move the needle and then we deliver.

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Richard Conway
Key Contact

richard@theoptimisers.com
Key Contact Email

0212429666
Key Contact Phone

2009
Year Established

New Zealand & Australia
Physical Location

46
Team Size

About the Company

We’ve been at the forefront of search in New Zealand for 17+ years. Our CEO literally wrote the book on SEO (Penguin Random House) and won IAB Gold for services to the industry.We’re the technical search agency other agencies white label when they can’t solve the problem.Always lead, never follow.If you want your business to show up on ChatGPT, AI Overviews and whatever’s next; contact The Optimisers.

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Further Reading

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Practical Tips to Dominate GEO, AIO & SEO in New Zealand and Beyond

With AI-driven search reshaping digital visibility, Kiwi marketers must evolve fast. Richard Conway, Managing Director of The Optimisers and Pure SEO, shares key insights on how New Zealand businesses can stay competitive in 2025 and beyond. Read below to know more.

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GEO, AIO & SEO Training

The key takeaway here is that the fundamentals of strong SEO still apply now. If you’re doing the basics right, all of that will benefit large language models (LLMs), too. However, being at the top of search isn’t delivering as many leads as it used to – across the board. Audiences are more fragmented and we’re seeing far more ‘zero click’ search results – meaning searchers aren’t actually clicking through to your website. All of this needs to be worked into people’s strategies.

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Staying Visible in an AI-First World

Richard Conway, Managing Director of The Optimisers and Pure SEO shares his perspective on leading the industry through change as SEO evolves into new optimisation techniques including Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO). Richard shares his insights on how Kiwi businesses can optimise their online presence in an evolving Search landscape.

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