The Spinoff

Sharp, independent, and built to convert. We don’t just tell stories; we drive action through tailored, multi-platform campaigns that reach Aotearoa’s most engaged (and hardest-to-find) audience.

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Elisa Rivera
Key Contact

elisa@thespinoff.co.nz
Key Contact Email

0212442530
Key Contact Phone

2014
Year Established

Auckland, New Zealand
Physical Location

11-50
Team Size

About the Company

With an average session time of over 15 minutes, our readers don't just click, they linger. True exclusivity: You won’t find them elsewhere; 73% of our readers rarely or never visit the Herald, and 52% rarely or never visit Stuff.
Unrivaled trust: In an era of skepticism, 93% of our audience trusts our information—outperforming our nearest competitor by 20 percentage points.
Partner with us to place your brand in a high-quality, high-trust environment where content is actually consumed, not just scrolled past.

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Further Reading

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A little better every day

In an increasingly disrupted world, individuals and community organisations are working to make Aotearoa a little better every day. This series shines a light on them. Made in partnership with Woolworths.

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Living the dream: What it’s really like to fly long haul in Premium Economy

It’s been two decades since I took a long haul flight, and a lot has changed since then. For one, I no longer wear three tank tops layered over each other, but also, flying is very different. 2004 was so long ago that the plane was probably made of wood...

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All the Z pies, ranked

We taste tested them all, and the results may shock you – or at least convince you to try branching out.The Spinoff hasn’t ranked pies since 2018. “The spiritual home of the New Zealand pie is the humble petrol station,” we wrote way back then. And while bakery influencers and artisanal pies have majorly entered the chat since, we feel that that sentiment still rings true

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